Creating a Positive Customer Experience that Leads to Long-Term Loyalty

Published July 10, 2019

The concept of customer experience has been around since the first time someone sold something to someone else. But the idea of being incredibly intentional about it is relatively new to the accounting profession. Going far beyond an annual client satisfaction survey, true disciples of creating a unique and lasting customer experience know it takes a good deal of planning, regular input from your clients and the buy-in of your entire organization. In this session, we will hear from panelists in different industries about their view of customer experience, how they created and implemented it, and the results of their efforts. We will also discuss what it takes to implement this at your own firm, pitfalls to avoid, and what you can realistically expect in terms of loyalty and growth. Come with your own questions for this panel of experts!

Members Only Content

Some of the content on this website is available for viewing by Nonprofit CPAs members only. In order to access information designated as members only, you need to log in to the website using your member login and password. Once you have logged in, you will be able to access appropriate members-only content across the entire Nonprofit website.

If you do not know your login information, please contact Nikki Demers for assistance. If you need additional assistance, contact our offices at (615)373-9880.

Interested in joining our membership?

Talk with a representative or request further information.  Send an email to Nikki Demers

Nonprofit CPAs is a subsidiary of The Rainmaker Alliances, a service line of The Rainmaker Companies