5 Steps to Powerful Industry Websites. A website is a breathing thing. Your website should tell a story about the mission of your practice, the verticals you target, what your client experience is like and who your team is. Remember prospects do their research before they first contact you. Your website should be kept up-to-date with the latest content and valuable resources. Your website designer will work with you to outline your content to make sure that it meets your business goals and attracts the vertical industry niche clients you want.